Chick-fil-A, one of the most successful anti-LGBTQ food corporations in the United States, recently made a bit of a blunder this week.
The restaurant, known as one of the only businesses that still closes on Sunday for religious reasons, tried to take advantage of National Sandwich Day by sending out emails making offers to its customers. The problem? National Sandwich Day is today – a Sunday.
Chick-fil-A quickly sent out a correction email apologizing, but not before people shared the emails and it got onto the social media page of rival chain Popeyes, who’s returning its summer sensation chicken sandwich today as well.
“Some prefer it grilled, others fancy the original,” the first email to Chick-fil-A One loyalty customers read. “No matter which Chick-fil-A sandwich you love, order yours on November 3 for National Sandwich Day.”
In the follow-up message on Thursday, Chick-fil-A ended up writing “we recently sent out an email that included a message about National Sandwich Day, which naturally we were very excited about. We didn’t realize it falls on Sunday when we are closed.”
The email didn’t include any offers to customers for the mistake, or remedy for those still looking to celebrate the holiday, instead ending with “we apologize for the confusion and hope to see you soon (Monday-Saturday).”
Of course, in continuing their “Chicken Sandwich Wars” marketing strategy, Popeyes went straight at the chain via Twitter, asking if Chick-fil-A was okay following the blunder.
Chick-fil-A is the Atlanta-originating religious restaurant chain owned by the Cathy family, that has earned over $10 billion in sales despite openly supporting homophobic organizations, financially and materially, for years. They were recently run out of the United Kingdom following protests based on their record of promoting homophobic work, recently in places such as Uganda where LGBT people face death and imprisonment for their sexuality.
In a statement to Business Insider, the chain’s spokesperson claimed that “the cows sometimes get over-eager on their quest for self-preservation,” poking fun at the cows they typically use for their marketing strategy.
“Closing our business on Sunday, the Lord’s Day, is our way of honoring God and showing our loyalty to Him,” Chick-fil-A founder S. Truett Cathy wrote in his book Eat More Chikin: Inspire More People. They also have shown loyalty to homophobia since Cathy publicly denounced same sex marriage in 2012, sending multi-million dollar checks to organizations such as The Fellowship of Christian Athletes, The Salvation Army, Exodus International and the Marriage & Family Foundation, all with proud and long histories of anti-LGBTQ behavior.